ASA – Average Speed to Answer
What is ASA? ASA is average speed to answer a customer call. ASA measures the time taken for a caller to be connected with an agent from the moment the caller is placed in a queue. How is ASA measured? The average speed of answer helps in evaluating the efficiency and agents accessibility of the call center. ASA (Average Speed to Answer) is the total wait time that the callers are in queue divided by the number of voices calls handled. Average Speed of Answer = Total Waiting Time for Answered Calls / Total Number of Answered Calls Abandoned calls are not considered while calculating ASA. Why is ASA an important metric? Average Speed to Answer shows how responsive the call center is to the incoming calls of the customers. Customers value their time so an understanding of what they are experiencing when they call in is the first step in improving the customer satisfaction. ASA reflects how effective a service desk is by finding the faste...